“Just do it” is the brand slogan for Nike, Nike is a sports brand so the slogan is always used with dynamic sports photos or videos such as examples below.

https://www.youtube.com/watch?v=VEX7KhIA3bU

nike-just-do-it-wallpaper-1440x900

However, I’d like to use this slogan with different context for representing different messages.

conText 1. @ Farmers market.

lim-project2-phase1-1

  • Connotative
    Anything you want to do, just do it.
  • Denotative
    Without any hesitation, just enjoy drawing something on the ground, the quality doesn’t matter.
  • Prototypical
    Kids or People at farmers market
  • Constructionist
    At farmers market, there are always some chalks for drawing. But sometimes people hesitated to draw on the ground. When I was there, no body was drawing. So, I write down “Just do it!” on the ground, to encourage people to draw.
  • Categorical
    The slogan was written by chalk to be unity with other illustration somebody drew.

 

conText2. @STARBUCKS

lim-project2-phase1-2

  • Connotative
    Anything you want to do with coffee, just do it.
  • Denotative
    Just enjoy coffee and STARBUCKS environment and do anything you want at STARBUCKS.
  • Prototypical
    Customers at STARBUCKS
  • Constructionist
    The STARBUCKS want to be the third place of people, so the brand offers good environment such as good music, comfortable seat, good aroma and fast wifi. So, I just want to say to people that enjoy the STARBUCKS.
  • Categorical
    A paper and a pen represents that something to do, a private cup represents a cup of drink, a laptop represents smart devices.

 

conText3. @Restroom

lim-project2-phase1-3

  • Connotative
    Wash your hands, just do it.
  • Denotative
    Don’t forget washing hands before back to work or class.
  • Prototypical
    Students or Staff on the 3rd floor in CoD.
  • Constructionist
    Sometimes I’ve seen someone was back to work or class without washing hands at a restroom. So I wanted to encourage people to wash hands before back to real world.
  • Categorical
    I written the slogan with bubble soap to represent something related to washing hands at a restroom.