“Just do it” is the brand slogan for Nike, Nike is a sports brand so the slogan is always used with dynamic sports photos or videos such as examples below.
However, I’d like to use this slogan with different context for representing different messages.
conText 1. @ Farmers market.
Anything you want to do, just do it.
Without any hesitation, just enjoy drawing something on the ground, the quality doesn’t matter.
Kids or People at farmers market
At farmers market, there are always some chalks for drawing. But sometimes people hesitated to draw on the ground. When I was there, no body was drawing. So, I write down “Just do it!” on the ground, to encourage people to draw.
The slogan was written by chalk to be unity with other illustration somebody drew.
Anything you want to do with coffee, just do it.
Just enjoy coffee and STARBUCKS environment and do anything you want at STARBUCKS.
Customers at STARBUCKS
The STARBUCKS want to be the third place of people, so the brand offers good environment such as good music, comfortable seat, good aroma and fast wifi. So, I just want to say to people that enjoy the STARBUCKS.
A paper and a pen represents that something to do, a private cup represents a cup of drink, a laptop represents smart devices.
Wash your hands, just do it.
Don’t forget washing hands before back to work or class.
Students or Staff on the 3rd floor in CoD.
Sometimes I’ve seen someone was back to work or class without washing hands at a restroom. So I wanted to encourage people to wash hands before back to real world.
I written the slogan with bubble soap to represent something related to washing hands at a restroom.