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typography Billboard Advert

These billboard advertisement designs are the result of a studio class of typography at College of Design in Iowa State University. 2015 Spring Iowa State University Graduate Study Instructor: Kang, Sunghyun Ryoo Client: Prairie Meadows: Casino, Racetrack & Hotel Altoona, IA Purpose: Advertisement for Casino is at Altoona, IA. Navigate drivers to Casino. Dimension: 30 x 15 ft.  
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unicef Advert

Advertisement design for UNICEF Korea 2013 Client: UNICEF Korea Director: Huiwon Jonathan Lim Copy writer: Hyunjun Lee Designer: Huiwon Jonathan Lim
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sports chosun

A leaflet design for the Sports Chosun 2010Client: Sports ChosunArt Director: Huiwon Jonathan LimDesigner: Huiwon Jonathan Lim
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unicef brochure

Brochure design for the UNICEF Korea. 2010Client: UNICEF KoreaDesigner: Huiwon Jonathan Lim
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Michiko London

A magazine and a newspaper advertisement for Michiko London. Concept This advertisement design is for the Michiko London, a global brand of apparel, in Korea. Michiko London has a lot of product branches, so it was difficult to focus on one product, therefore, many koreans think that this brand doesn't have enough brand value for satisfying through purchase the products of Michiko London. So, my team wanted to change customer's mind through advertisement with fantasy and misteious main image. 2008Client: Michiko LondonArt Director: Chiho KimDesigner: Huiwon Jonathan LimPhoto: StandstillModel: Seul Lee
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Mplaza

A newspaper advertisement for the MPlaza concept This advertisement is for a new shopping mall in Korea, MPlaza. There are lots of apparel brands in the mall, so I decided to use a picture of fashion show to emphasize that people could be a fashonista at MPlaza. I used the main identity for the runway design and simple main copy, "I'm coming". 2008Client: MPlazaArt Director: Chiho KimDesigner: Huiwon Jonathan Lim
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