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Generating branding buzz on social media for a pop-up store: Focused on brand experience

The purpose of this study was to determine the role of graphic designers or brands in building a good brand experience in a pop-up store for generating branding buzz on social media. Brands are trying to build up good brand experience through their branding promotions in order to get to good brand identity and image for their customers. Brands are also using diverse social media as a platform for their brand communication with their customers. Recently, a pop-up store is used as an experiential store for creating the good brand experience and for getting positive buzz related to the brand. Thus, this study researched about existed or existing pop-up stores to realize how brand experience in a popup store works to generate branding buzz on social media. Moreover, this study focused on Instagram as a platform for branding communication due to the characteristic posting style — always post with images or videos — of it. As the methodology for evaluation of the popup stores, this study used existing retail methods such as 5Ps (Product, Product presentation, Property, Promotional Activity, and People) for brand identity design (graphic design) in a pop-up store, and PAD (Pleasure, Arousal, and Dominance) for emotional brand […]
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Web Design for a hypothetical toy company

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This design is a final outcome of a class, E-commerce design. I designed web pages for hypothetical wooden toy company, Pinnochio. This company offers a natural wooden toy for all ages but especially for babies. I tried to make it as simple to use because main target customers are babies but main users of the web would be their parents or grand parents. Thus, it need to be simple to make people easy to use and find a toy they want to get. For this project, I used photoshop first, and convert it to HTML with CSS styles. 2017 Fall Iowa State University Graduate Study Instructor: Kang, Sunghyun Ryoo
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Hangil Accounting Corporation

Corporation Identity for Hangil Accounting Corporation in Korea. 2016 Client: Hangil Accounting Corporation Designer: Huiwon Jonathan Lim
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Lake Scavenger Hunt

Problem statment There are many bodies of water to be enjoyed in IOWA, but people don’t know the quality of the water. Is it good enough to enjoy the activities? Is it okay if I swallow the water of the lake? How do people know the water quality? This project works to find an answer for these questions and let people know the water quality of IOWA lakes. There are physical attributes that can help people determine the water quality of a lake. If people find some organisms in the lake, living organisms can be proof of the water quality. Due to weather conditions and safety concerns, it is sometimes not easy to find organisms — Especially for kids. Thus, this project created a way to solve this problem through a mobile game for children in particular. This game allows users to explore all lakes in IOWA to realize the water quality at home, or anywhere, anytime. Process book 2016 Fall Iowa State University Graduate Study Instructor: Quam, Andrea
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Connex Brand Identity

INTRODUCTION & PROBLEM STATEMENT: We have explored experiential knowledge and its relation to graphic design in each of our projects. In our final project of the semester we will explore understanding the development of an identity and brand through experience mapping. You will create an identity for a company or entity, and determine its brand parameters and touch-points through the development of an experience map. In this project we will explore different methods of identity development. One is the matrix sketching method. If you have already experienced this method, you will be introduced to a methodology developed by Bruce Archer (whose article you read at the beginning of the semester). The company or entity you select must operate at an international level. You may invent a company or entity if you wish, but it is suggested you select a model company to base it on for research purposes. You will determine a point of difference from the existing company.   OBJECTIVES: Learn the opportunities in experience mapping for design strategy and development Develop your understanding and relationship with the terms: brand, brand experience and brand values Experience identity development methods related to matrix sketching or Bruce Archer’s development methodology. Utilize […]
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Mariposa Ice Cream’s Environmental Graphic Design.

Designing a brand identity + brand experience through a popup store. For my creative component, I wanted to create a brand identity and brand experience through a popup store for a new ice cream brand, Mariposa. I believe that the brand experience at a popup store is related with brand identity and has a unique brand story, making it one of the best ways to get customers’ royalty. Brand experiences arise in a wide variety of settings when consumers consume brands. Thus, lots of companies try to create their unique brand experience for customers. For example, Starbucks is one of the most experiential brands, their goal is to be the ‘third place’ in people’s daily life. To become the third place, they created the ultimate customer experience at their retail stores through their aroma, music, furniture, display and environment. As a result, Starbucks delivered on their promise to become the ‘3rd place’ in people’s life. Like Starbucks, I’d like to create a unique experience for customers at my brand’s popup store. A pop up store is a low risk, cost-effective way to foster my new ice cream brand because it has a number of benefits: affordability, short term commitment, and brand awareness. It also generates buzz, allows for testing & experimentation, encourages spontaneous purchases and serves as a brand extension. Thus, […]
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Mr.Pizza

Brand manual and application design for Mr.Pizza head quarter. 2014 Client: Mr.Pizza Art Director: Yongsuk Lee Designer: Huiwon Jonathan Lim
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open studio

Brand Identity, Applications and Environment design for the restaurant with photo studio called “Open Studio” 2014 Client: Open Studio Art Director: Huiwon Jonathan Lim Designer: Huiwon Jonathan Lim, Yena Park
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Edu studio

Space design consulting for the Children’s Gallery Edu-studio, Korea 2014 Client: National Museum of Modern and Contemporary Art, Korea Consultant: Huiwon Jonathan Lim
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muse film

Identity and Business card design for Muse Film, China. 2013 Client: Muse Film Designer: Huiwon Jonathan Lim
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