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learning castle

Brand Identity design for the Learning Castle. This is an e-learning service for kids, from age 5 to 12, who want to learn English. 2010Client: E-PublicArt Director: Huiwon Jonathan LimDesigner: Huiwon Jonathan Lim, Chorong Kim
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korea tourism organization

Promotion postcard design for Korea Tourism Organization 2009Client: Korea Tourism OrganizationArt Director: Chiho KimDesigner: Huiwon Jonathan Lim
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villa de bailey brochure

A brochure design for Villa de Bailey. 2009 Client: Marizin Art Director: Chiho Kim Designer: Huiwon Jonatha
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Michiko London

A magazine and a newspaper advertisement for Michiko London. Concept This advertisement design is for the Michiko London, a global brand of apparel, in Korea. Michiko London has a lot of product branches, so it was difficult to focus on one product, therefore, many koreans think that this brand doesn't have enough brand value for satisfying through purchase the products of Michiko London. So, my team wanted to change customer's mind through advertisement with fantasy and misteious main image. 2008Client: Michiko LondonArt Director: Chiho KimDesigner: Huiwon Jonathan LimPhoto: StandstillModel: Seul Lee
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Mplaza

A newspaper advertisement for the MPlaza concept This advertisement is for a new shopping mall in Korea, MPlaza. There are lots of apparel brands in the mall, so I decided to use a picture of fashion show to emphasize that people could be a fashonista at MPlaza. I used the main identity for the runway design and simple main copy, "I'm coming". 2008Client: MPlazaArt Director: Chiho KimDesigner: Huiwon Jonathan Lim
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Villa de Bailey

Application design for the Villa de Bailey Concept The Villa de Bailey is a luxury private wedding hall in Korea. So, I tried to represent luxury through simple design, paper, print and finish such as spot color printing, embossing and foil stamping. 2008 Client: Marizin Art Director: Chiho Kim Designer: Huiwon Jonathan Lim
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Joongdong Church

Identity design for the Joongdong Church in Korea. Concept The concept of this identity design is the Cross of the Jesus, to represent the cross I used the "J" and "D" those are came from the initial word of the name of the church. Therefore, J means "Jesus", and D means "Delight", through this indentity, I wanted to represent the main idea that is people would be joyful with Jesus in the church. The blood of jesus is represented by red color, and the blue color means the peace and the delight. 2008Client: Joongdong ChurchDesigner: Huiwon Jonathan Lim
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Handong Alumni Association

Identity design for Handong Alumni Association. Concept The concept came from the Bible, Exodus Chapter 13, verse 20 to 22. They set out from Succoth and camped at Etham on the edge of the wilderness. The LORD went ahead of them in a pillar of could to lead them on their way during the day and in a pillar of fire to give then light at night, so that they could travle day or night. The pillar of fire by night never left its place in front of the people. Because, handong university has been trying to educate that their students could get Christan leadership to be salt and light for the world. Thus, I represented the Christian leadership with cloud and fire pillars for the Alumni association. The association would be a good guide for the handong alumnies as they want to be with this identity. 2008 Client: Handong Alumni Association Designer: Huiwon Jonathan Lim
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