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Mariposa Ice Cream’s Environmental Graphic Design.

Designing a brand identity + brand experience through a popup store. For my creative component, I wanted to create a brand identity and brand experience through a popup store for a new ice cream brand, Mariposa. I believe that the brand experience at a popup store is related with brand identity and has a unique brand story, making it one of the best ways to get customers’ royalty. Brand experiences arise in a wide variety of settings when consumers consume brands. Thus, lots of companies try to create their unique brand experience for customers. For example, Starbucks is one of the most experiential brands, their goal is to be the ‘third place’ in people’s daily life. To become the third place, they created the ultimate customer experience at their retail stores through their aroma, music, furniture, display and environment. As a result, Starbucks delivered on their promise to become the ‘3rd place’ in people’s life. Like Starbucks, I’d like to create a unique experience for customers at my brand’s popup store. A pop up store is a low risk, cost-effective way to foster my new ice cream brand because it has a number of benefits: affordability, short term commitment, and brand awareness. It also generates buzz, allows for testing & experimentation, encourages spontaneous purchases and serves as a brand extension. Thus, […]
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Mr.Pizza

Brand manual and application design for Mr.Pizza head quarter. 2014 Client: Mr.Pizza Art Director: Yongsuk Lee Designer: Huiwon Jonathan Lim
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Coex

Brochure and Stationary design for the brand new COEX. 2013 Client: COEX Designer: Huiwon Jonathan Lim
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unicef Advert

Advertisement design for UNICEF Korea 2013 Client: UNICEF Korea Director: Huiwon Jonathan Lim Copy writer: Hyunjun Lee Designer: Huiwon Jonathan Lim
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daelim university

Applications and Brand manual design for the Daelim University in Korea. 2012Client: Dealim UniversityBasic design: JOH CompanyArt Director: Huiwon Jonathan LimDesigner: Huiwon Jonathan Lim, Chorong Kim, Yongsoon Lee
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Annual Program guide

The Annual Education program guide design for the National Museum of Modern and Contemporary Art, Korea 2012 Client: National Museum of Modern and Contemporary Art, Korea Art Director: Huiwon Jonathan Lim Designer: Chorong Kim
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Museum Education on Wheels

A student’s guide book design for the Museum Education on Wheels. 2011 Client: National Museum of Modern and Contemporary Art, Korea Art Director: Huiwon Jonathan Lim Designer: Huiwon Jonathan Lim, Yong
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2012 daelim calendar & diary

2012 wall calendar, desk calendar and diary design for DAELIM. 2011 Client: DAELIM Project Director: JOH Company Art Director: Huiwon Jonathan Lim Designer: Huiwon Jonathan Lim, Yongsoon Lee
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the american art

A Guide book design for students who stop to see an exhibition, The American Art, atNational Museum of Modern and Contemporary Art, Korea. This guide book is designed as a postcard type not a book. 2011Client: National Museum of Modern and Contemporary Art, Korea.Designer: Huiwon Jonathan Lim
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rhythmic all stars 2011

Environmental graphic, applications and print design for the event, Rhythmic All Stars 2011. 2011Client: IB SporstArt Director: Huiwon Jonathan LimDesigner: Huiwon Jonathan Lim, Yongsoon Lee
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