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Digital paintings

These drawings are for a graduate studio in Iowa State University. My artworks are inspired from Jasper Johns’ paintings. I used natural objects and man-made objects for my painting, and also used strong brush stroke for letters. 2017 Fall Iowa State University Instructor: Faber, Carol
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Digital paintings

Digital painting for Graduate option studio class in Iowa State University. This course is an experimental studio of combining digital media with traditional media, working with the digital tablet, scanner and camera as both image-collecting and image-making devices, conceptual and compositional development of digital techniques, and connecting digital techniques and processes to advance level projects in an area of interest within the specific topic. This course will have three distinctive projects with the first part of the course developing different ways of working digitally and the second part of apply techniques to a specific topic. Concept: My painting talks about refugees’ crisis. A painting on the top is about a person is coming to USA for new life/adventure and safe. Another painting on the bottom is about the sufferings that refugees have in their country. 2017 Fall Iowa State University Instructor: Faber, Carol
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Web Design for a hypothetical toy company

This design is a final outcome of a class, E-commerce design. I designed web pages for hypothetical wooden toy company, Pinnochio. This company offers a natural wooden toy for all ages but especially for babies. I tried to make it as simple to use because main target customers are babies but main users of the web would be their parents or grand parents. Thus, it need to be simple to make people easy to use and find a toy they want to get. For this project, I used photoshop first, and convert it to HTML with CSS styles. 2017 Fall Iowa State University Graduate Study Instructor: Kang, Sunghyun Ryoo
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Information & Symbol design for Iraqi Displaced Persons Crisis

I designed a set of symbol and an information poster related to Iraqi displaced person crisis from the given list such as Burma, Sudan, South Sudan, Central African Republic, Somalia, Syria, Afghanistan, Iraq, and the Democratic Republic of the Congo. In this project, I worked with complex problems by helping to simplify them to non-experts, making them less intimidating through visual information. The purpose of this project was that visually explain a problem using the combined techniques of narrative structure, symbol design, and information design. 2017 Spring Iowa State University Graduate Study Instructor: Fontaine, Lisa
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Lake Scavenger Hunt

Problem statment There are many bodies of water to be enjoyed in IOWA, but people don’t know the quality of the water. Is it good enough to enjoy the activities? Is it okay if I swallow the water of the lake? How do people know the water quality? This project works to find an answer for these questions and let people know the water quality of IOWA lakes. There are physical attributes that can help people determine the water quality of a lake. If people find some organisms in the lake, living organisms can be proof of the water quality. Due to weather conditions and safety concerns, it is sometimes not easy to find organisms — Especially for kids. Thus, this project created a way to solve this problem through a mobile game for children in particular. This game allows users to explore all lakes in IOWA to realize the water quality at home, or anywhere, anytime. Process book 2016 Fall Iowa State University Graduate Study Instructor: Quam, Andrea
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Connex Brand Identity

INTRODUCTION & PROBLEM STATEMENT: We have explored experiential knowledge and its relation to graphic design in each of our projects. In our final project of the semester we will explore understanding the development of an identity and brand through experience mapping. You will create an identity for a company or entity, and determine its brand parameters and touch-points through the development of an experience map. In this project we will explore different methods of identity development. One is the matrix sketching method. If you have already experienced this method, you will be introduced to a methodology developed by Bruce Archer (whose article you read at the beginning of the semester). The company or entity you select must operate at an international level. You may invent a company or entity if you wish, but it is suggested you select a model company to base it on for research purposes. You will determine a point of difference from the existing company.   OBJECTIVES: Learn the opportunities in experience mapping for design strategy and development Develop your understanding and relationship with the terms: brand, brand experience and brand values Experience identity development methods related to matrix sketching or Bruce Archer’s development methodology. Utilize […]
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Same issue but Different narrative

Detailed project description: http://hewantsdesign.com/blog1/?p=324 2016 Spring Iowa State University Graduate Study Instructor: Braidwood, Alex
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Mariposa Ice Cream’s Environmental Graphic Design.

Designing a brand identity + brand experience through a popup store. For my creative component, I wanted to create a brand identity and brand experience through a popup store for a new ice cream brand, Mariposa. I believe that the brand experience at a popup store is related with brand identity and has a unique brand story, making it one of the best ways to get customers’ royalty. Brand experiences arise in a wide variety of settings when consumers consume brands. Thus, lots of companies try to create their unique brand experience for customers. For example, Starbucks is one of the most experiential brands, their goal is to be the ‘third place’ in people’s daily life. To become the third place, they created the ultimate customer experience at their retail stores through their aroma, music, furniture, display and environment. As a result, Starbucks delivered on their promise to become the ‘3rd place’ in people’s life. Like Starbucks, I’d like to create a unique experience for customers at my brand’s popup store. A pop up store is a low risk, cost-effective way to foster my new ice cream brand because it has a number of benefits: affordability, short term commitment, and brand awareness. It also generates buzz, allows for testing & experimentation, encourages spontaneous purchases and serves as a brand extension. Thus, […]
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D’s will typeface

D’s will is a new typeface I designed at typography studio class at College of Design in Iowa State University. The idea of typeface came from my photo research, a button of a toaster. Once I created “D’s will”, I also applied typeface to some application designs; a poster, bottles, a Vinyl record and soy milk packages. 2015 Spring Iowa State University Graduate Study Instructor: Kang, Sunghyun Ryoo
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typography Billboard Advert

These billboard advertisement designs are the result of a studio class of typography at College of Design in Iowa State University. 2015 Spring Iowa State University Graduate Study Instructor: Kang, Sunghyun Ryoo Client: Prairie Meadows: Casino, Racetrack & Hotel Altoona, IA Purpose: Advertisement for Casino is at Altoona, IA. Navigate drivers to Casino. Dimension: 30 x 15 ft.  
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