Michiko London

A magazine and a newspaper advertisement for Michiko London. Concept This advertisement design is for the Michiko London, a global brand of apparel, in Korea. Michiko London has a lot of product branches, so it was difficult to focus on one product, therefore, many koreans think that this brand doesn't have enough brand value for satisfying through purchase the products of Michiko London. So, my team wanted to change customer's mind through advertisement with fantasy and misteious main image. 2008Client: Michiko LondonArt Director: Chiho KimDesigner: Huiwon Jonathan LimPhoto: StandstillModel: Seul Lee
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A newspaper advertisement for the MPlaza concept This advertisement is for a new shopping mall in Korea, MPlaza. There are lots of apparel brands in the mall, so I decided to use a picture of fashion show to emphasize that people could be a fashonista at MPlaza. I used the main identity for the runway design and simple main copy, "I'm coming". 2008Client: MPlazaArt Director: Chiho KimDesigner: Huiwon Jonathan Lim
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Villa de Bailey

Application design for the Villa de Bailey Concept The Villa de Bailey is a luxury private wedding hall in Korea. So, I tried to represent luxury through simple design, paper, print and finish such as spot color printing, embossing and foil stamping. 2008 Client: Marizin Art Director: Chiho Kim Designer: Huiwon Jonathan Lim
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