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Generating branding buzz on social media for a pop-up store: Focused on brand experience

The purpose of this study was to determine the role of graphic designers or brands in building a good brand experience in a pop-up store for generating branding buzz on social media. Brands are trying to build up good brand experience through their branding promotions in order to get to good brand identity and image for their customers. Brands are also using diverse social media as a platform for their brand communication with their customers. Recently, a pop-up store is used as an experiential store for creating the good brand experience and for getting positive buzz related to the brand. Thus, this study researched about existed or existing pop-up stores to realize how brand experience in a popup store works to generate branding buzz on social media. Moreover, this study focused on Instagram as a platform for branding communication due to the characteristic posting style — always post with images or videos — of it. As the methodology for evaluation of the popup stores, this study used existing retail methods such as 5Ps (Product, Product presentation, Property, Promotional Activity, and People) for brand identity design (graphic design) in a pop-up store, and PAD (Pleasure, Arousal, and Dominance) for emotional brand […]
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reading mate

This is the final result of a graduate class about the Usability at College of Design in Iowa State University. 2015 Spring Iowa State University Graduate Study Instructor: Kang, Sunghyun Ryoo
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listening map

This is the final result of a graduate seminar class about the issue:Sound at College of Design in Iowa State University. Introduction I chose the STARBUCKS located on 327 Lincoln Way. I visited there on same day but different time. My first visiting time for listening map was 12:30pm on JAN 31st 2015, Saturday for an hour. Second visiting was at from 8:00pm to 9:00pm on JAN 31st 2015, Saturday. While I was staying there, there were many people inside and also lots of peoples came to buy their drinks. After I sat on beside of main entrance, then I tried to focus on the sounds with questions: Where does the sound come from? What kind of sound could I hear? How many times do I hear the sound? Can I figure out the source of the sound? When I heard some kinds of sounds, I sketched the sound source and marked on time line. Sometimes I could not concentrate on hearing, because people who were beside on me, chatted with loud voice, but it was also good source for my listening map. There are many kinds of sounds: flushing sound, door locking sound, door closing sound, grinding sound, water […]
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CP Brand analysis

These poster are for the graduate seminar classes of Interior design at College of Design in Iowa State University. I considered about the Coffee project, coffee brand in Korea I designed, to be more powerful and environmental-friendly brand in Korea. Thus, once I got a survey from almost 100 customers of Coffee project, I analyze the results to set the new strategy for the Coffee project with sensory experience. 2014 Fall Iowa State University Graduate Study Instructor: Malven, Frederic C; Stone, Lori Brunner
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