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Hangil Accounting Corporation

Corporation Identity for Hangil Accounting Corporation in Korea. 2016 Client: Hangil Accounting Corporation Designer: Huiwon Jonathan Lim
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Mariposa Ice Cream’s Environmental Graphic Design.

Designing a brand identity + brand experience through a popup store. For my creative component, I wanted to create a brand identity and brand experience through a popup store for a new ice cream brand, Mariposa. I believe that the brand experience at a popup store is related with brand identity and has a unique brand story, making it one of the best ways to get customers’ royalty. Brand experiences arise in a wide variety of settings when consumers consume brands. Thus, lots of companies try to create their unique brand experience for customers. For example, Starbucks is one of the most experiential brands, their goal is to be the ‘third place’ in people’s daily life. To become the third place, they created the ultimate customer experience at their retail stores through their aroma, music, furniture, display and environment. As a result, Starbucks delivered on their promise to become the ‘3rd place’ in people’s life. Like Starbucks, I’d like to create a unique experience for customers at my brand’s popup store. A pop up store is a low risk, cost-effective way to foster my new ice cream brand because it has a number of benefits: affordability, short term commitment, and brand awareness. It also generates buzz, allows for testing & experimentation, encourages spontaneous purchases and serves as a brand extension. Thus, […]
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2015 mission bazaar

The 2015 mission bazaar poster for celebrating AKCRC’s 30th Anniversary at Ames, IA. 2015 Client: Ames Korean Christian Reformed Church Art Director: Huiwon Jonathan Lim Designer: Huiwon Jonathan Lim Illustrator: Haeun Park
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D’s will typeface

D’s will is a new typeface I designed at typography studio class at College of Design in Iowa State University. The idea of typeface came from my photo research, a button of a toaster. Once I created “D’s will”, I also applied typeface to some application designs; a poster, bottles, a Vinyl record and soy milk packages. 2015 Spring Iowa State University Graduate Study Instructor: Kang, Sunghyun Ryoo
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typography Billboard Advert

These billboard advertisement designs are the result of a studio class of typography at College of Design in Iowa State University. 2015 Spring Iowa State University Graduate Study Instructor: Kang, Sunghyun Ryoo Client: Prairie Meadows: Casino, Racetrack & Hotel Altoona, IA Purpose: Advertisement for Casino is at Altoona, IA. Navigate drivers to Casino. Dimension: 30 x 15 ft.  
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open studio

Brand Identity, Applications and Environment design for the restaurant with photo studio called “Open Studio” 2014 Client: Open Studio Art Director: Huiwon Jonathan Lim Designer: Huiwon Jonathan Lim, Yena Park
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purearena

Identity, Environment graphic, Space directing, Applications and Products design for PUREARENA in Seoul. 2010 Client: Prain Global Director: Yeo Art Director: Huiwon Jonathan Lim Designer: Huiwon Jonathan Lim, Yongsoon Lee Interior Design: PJ Design
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Moon is the oldest clock

A guide book design for students who stop to see an exhibition, Moon is the Oldest Clock, at National Museum of Modern and Contemporary Art, Korea. 2010Client: National Museum of Modern and Contemporary Art, KoreaDesigner: Huiwon Jonathan Lim
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