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Michiko London

A magazine and a newspaper advertisement for Michiko London.


Concept

This advertisement design is for the Michiko London, a global brand of apparel, in Korea. Michiko London has a lot of product branches, so it was difficult to focus on one product, therefore, many koreans think that this brand doesn't have enough brand value for satisfying through purchase the products of Michiko London. So, my team wanted to change customer's mind through advertisement with fantasy and misteious main image.


2008
Client: Michiko London
Art Director: Chiho Kim
Designer: Huiwon Jonathan Lim
Photo: Standstill
Model: Seul Lee