A newspaper advertisement for the MPlaza
This advertisement is for a new shopping mall in Korea, MPlaza. There are lots of apparel brands in the mall, so I decided to use a picture of fashion show to emphasize that people could be a fashonista at MPlaza. I used the main identity for the runway design and simple main copy, "I'm coming".
Art Director: Chiho Kim
Designer: Huiwon Jonathan Lim