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Mplaza

A newspaper advertisement for the MPlaza


concept

This advertisement is for a new shopping mall in Korea, MPlaza. There are lots of apparel brands in the mall, so I decided to use a picture of fashion show to emphasize that people could be a fashonista at MPlaza. I used the main identity for the runway design and simple main copy, "I'm coming".


2008
Client: MPlaza
Art Director: Chiho Kim
Designer: Huiwon Jonathan Lim