Personal Brand Identity


To exhibit a strong understanding of typographic marks, and create a unique personal brand comprised primarily of type. Designs should visually capture the flavor of the brand you are describing. You will create a group of deliverables that will all be branded with this system. Each element should feel unique, but part of a cohesive brand identity, through the use of type, color, and layout. Avoid overly repetitive solutions where each element is an exact copy, and strive for designs that are uniquely different, yet connected across the group.

Fall 2019. GD201 Typography I
Department of Graphic Design

Stuckeman School
College of Arts and Architecture
Penn State University

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