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Generating branding buzz on social media for a pop-up store: Focused on brand experience

The purpose of this study was to determine the role of graphic designers or brands in building a good brand experience in a pop-up store for generating branding buzz on social media. Brands are trying to build up good brand experience through their branding promotions in order to get to good brand identity and image for their customers. Brands are also using diverse social media as a platform for their brand communication with their customers. Recently, a pop-up store is used as an experiential store for creating the good brand experience and for getting positive buzz related to the brand. Thus, this study researched about existed or existing pop-up stores to realize how brand experience in a popup store works to generate branding buzz on social media. Moreover, this study focused on Instagram as a platform for branding communication due to the characteristic posting style — always post with images or videos — of it. As the methodology for evaluation of the popup stores, this study used existing retail methods such as 5Ps (Product, Product presentation, Property, Promotional Activity, and People) for brand identity design (graphic design) in a pop-up store, and PAD (Pleasure, Arousal, and Dominance) for emotional brand […]
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Lake Scavenger Hunt

Problem statment There are many bodies of water to be enjoyed in IOWA, but people don’t know the quality of the water. Is it good enough to enjoy the activities? Is it okay if I swallow the water of the lake? How do people know the water quality? This project works to find an answer for these questions and let people know the water quality of IOWA lakes. There are physical attributes that can help people determine the water quality of a lake. If people find some organisms in the lake, living organisms can be proof of the water quality. Due to weather conditions and safety concerns, it is sometimes not easy to find organisms — Especially for kids. Thus, this project created a way to solve this problem through a mobile game for children in particular. This game allows users to explore all lakes in IOWA to realize the water quality at home, or anywhere, anytime. Process book 2016 Fall Iowa State University Graduate Study Instructor: Quam, Andrea
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Mariposa Ice Cream’s Environmental Graphic Design.

Designing a brand identity + brand experience through a popup store. For my creative component, I wanted to create a brand identity and brand experience through a popup store for a new ice cream brand, Mariposa. I believe that the brand experience at a popup store is related with brand identity and has a unique brand story, making it one of the best ways to get customers’ royalty. Brand experiences arise in a wide variety of settings when consumers consume brands. Thus, lots of companies try to create their unique brand experience for customers. For example, Starbucks is one of the most experiential brands, their goal is to be the ‘third place’ in people’s daily life. To become the third place, they created the ultimate customer experience at their retail stores through their aroma, music, furniture, display and environment. As a result, Starbucks delivered on their promise to become the ‘3rd place’ in people’s life. Like Starbucks, I’d like to create a unique experience for customers at my brand’s popup store. A pop up store is a low risk, cost-effective way to foster my new ice cream brand because it has a number of benefits: affordability, short term commitment, and brand awareness. It also generates buzz, allows for testing & experimentation, encourages spontaneous purchases and serves as a brand extension. Thus, […]
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typography Billboard Advert

These billboard advertisement designs are the result of a studio class of typography at College of Design in Iowa State University. 2015 Spring Iowa State University Graduate Study Instructor: Kang, Sunghyun Ryoo Client: Prairie Meadows: Casino, Racetrack & Hotel Altoona, IA Purpose: Advertisement for Casino is at Altoona, IA. Navigate drivers to Casino. Dimension: 30 x 15 ft.  
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listening map

This is the final result of a graduate seminar class about the issue:Sound at College of Design in Iowa State University. Introduction I chose the STARBUCKS located on 327 Lincoln Way. I visited there on same day but different time. My first visiting time for listening map was 12:30pm on JAN 31st 2015, Saturday for an hour. Second visiting was at from 8:00pm to 9:00pm on JAN 31st 2015, Saturday. While I was staying there, there were many people inside and also lots of peoples came to buy their drinks. After I sat on beside of main entrance, then I tried to focus on the sounds with questions: Where does the sound come from? What kind of sound could I hear? How many times do I hear the sound? Can I figure out the source of the sound? When I heard some kinds of sounds, I sketched the sound source and marked on time line. Sometimes I could not concentrate on hearing, because people who were beside on me, chatted with loud voice, but it was also good source for my listening map. There are many kinds of sounds: flushing sound, door locking sound, door closing sound, grinding sound, water […]
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mayo clinic

This is the final result of the wayfinding design class at College of Design in Iowa State University. Introduction Our Design proposal follows Mayo’s mission by providing a unique solutions to Way-finding that meet Mayo Clinic standards and serve their users needs accordingly. After analyzing the site Two dierent issues were taken into consideration. The first is how to emphasis the Centerplace where users can easily find a connection point from the Skyway to the Subway and vise versa. This structure designed specifically for the Center Place location.The Center Place is the main connection point users should access in order to transfer from the Skyway to the Subway and vice versa. An emphasis on the Centerplace has been implemented to show it as a unique, easy to spot destination on all directional and orientation signs. Another issue is designing a system that suits users unique needs. This system serves the large percentage of users at Mayo Clinic where using wheelchairs is common at the location. For this reason we designed this structure to give them closer access to the orientation information where small details are important. This would facilitate their mobility and ease of information recognition. On the other side, directional information is presented which does not need to be seen from close […]
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CP Brand analysis

These poster are for the graduate seminar classes of Interior design at College of Design in Iowa State University. I considered about the Coffee project, coffee brand in Korea I designed, to be more powerful and environmental-friendly brand in Korea. Thus, once I got a survey from almost 100 customers of Coffee project, I analyze the results to set the new strategy for the Coffee project with sensory experience. 2014 Fall Iowa State University Graduate Study Instructor: Malven, Frederic C; Stone, Lori Brunner
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open studio

Brand Identity, Applications and Environment design for the restaurant with photo studio called “Open Studio” 2014 Client: Open Studio Art Director: Huiwon Jonathan Lim Designer: Huiwon Jonathan Lim, Yena Park
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Edu studio

Space design consulting for the Children’s Gallery Edu-studio, Korea 2014 Client: National Museum of Modern and Contemporary Art, Korea Consultant: Huiwon Jonathan Lim
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purearena

Identity, Environment graphic, Space directing, Applications and Products design for PUREARENA in Seoul. 2010 Client: Prain Global Director: Yeo Art Director: Huiwon Jonathan Lim Designer: Huiwon Jonathan Lim, Yongsoon Lee Interior Design: PJ Design
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