Posted on Apr 10, 2020

EDRA Conference 2020

Posted in Design Research

Wellness Design Assessment Criteria: Content Analysis of Workplace Design Guidelines

Abstract

Recent studies have addressed that design elements can enhance users’ health and well-being in their workplaces. In creating a mindful workplace, designers commonly refer to evidence-based guidelines, evaluation tools, and rating systems to supports each user’s physical, emotional, and social wellness. Although many rating systems are useful to experts, the systems are challenging to laypersons to use because of text-based content with jargon and complexity. Moreover, many such systems don’t tend to support non-expert users’ awareness of designing a workplace because all design elements are equally weighted even though some design elements are more essential than others. For this limitation, we focus on a design rating system for workplaces. This study is designed with three parts: The purpose of the first study is to develop inclusive wellness design criteria for office environments; the second study is to understand current office user’s perception of wellness regarding design features; the third study is to build a new framework to create a real-time based user-friendly mobile application for evaluating office users’ wellness about design experiences. This study is the first part of a total of three parts. To filter the criteria related to workplace design settings and users’ perceptions of wellness experiences this study reviewed existing design evaluation guidelines and design-rating systems that related to users’ workplace wellness experiences including WEEL V1, Active design guidelines, and the Centers for Disease Control and Prevention (CDC) worksite health scorecard through qualitative content analysis. The results identified 20 design features which are classified with technical, functional, and aesthetic categories. The top three wellness design features are accessibility, indoor activity, and health-related information. Our findings could be valuable designers, project managers, and clients as well as non-expert users to support their decision-making in the design process of the new workplace environments.


Cho, Y., Lim, H., Park, H. J. (2020, April 4-7). Wellness Design Assessment Criteria: Content Analysis of Workplace Design Guidelines [Poster Session]. EDRA 51, Tempe, AZ, United States.

Posted on Jan 21, 2020

지적자본론

Posted in Design Meditation

이 또한 대답은 간단합니다. 고객의 입장에서 생각하면 되지요. (중략) 즉, ‘판매하는 장소’가 아니라 ‘매입하는 장소’가 되어야 한다는 말입니다. 


“‘세계 최초’를 지향하지 말고 ‘고개 가치 최대화’를 지향하라.” 라고 말한다. ‘가장 우선해야 할 점’이 무엇인지, 그것을 오판해서는 안 된다.


“사건은 회의실에서 발생하는 것이 아니다! 현장에서 발생하는 것이다!” (춤추는 대수사선)


이른바 머리가 아니라 발로 생각한 것이다.


자유는 ‘하고 싶은 일을 할 수 있고 하고 싶지 않은 일은 그만둘 수 있다.’라는 것 입니다. (중략) 꿈을 이룬다는 의미의 성공을 위해 노력할 수 있는 것이 제가 생각하는 자유입니다. 


‘자유’는 사실 냉엄하다. 그것은 ‘하고 싶은 대로 내버려 둔다.’라는 의미가 아니다. 단순한 방종과 자유는 결정적으로 다른 위치에 존재 한다. 


선택의 여지


자신이 어떤 행동을 취해야 하는지, 무엇을 해야 하는지, 스스로 끊임없이 질문을 던지는 행위는 당연하면서도 어려운 일이다. 


디자이너들이 서로 격려하면서 하나의 미래상을 해야 창조성을 마음껏 발휘할 수 있는 장소가 준비되어 있는가, 하는 것이 도시의 부침과 직결되는 시대이기 때문이다.


그 강물 속에 계속 몸을 담그고 있으면 어느 틈엔가 흐름에 익숙해져 상류에서 흘려내려 오는 물살에 아무런 의문도 품지 않게 되어 버린다.


이념은 단순할수록 구심력이 강화되지만 그것을 실현하기 위해서는 주도면밀한 준비와 복잡한 과정을 거쳐야 한다.


자유, 좋아하는 사람과 함께 좋아하는 일을 할 수 있는 자유. 그것을 얻으려면 신용이 필요하다.


사람은 너무 넓은 공간에 방치되면 불안해집니다.


지적자본론
모든 사람이 디자이너가 되는 미래

마스다 무네아키 저/이정환 역 | 민음사 | 2015년 11월 02일 | 원제 : 知的資本論

Posted on Dec 24, 2019

Teaching Design

Posted in Design Meditation

Developing a course of study requires analyzing contexts and stakeholders, articulating priorities and desired outcomes, generating alternatives, prototyping solutions, and evaluating short- and long-term consequences.

– p50, Teaching Design


Teaching Design

Written by Meredith Davis

Posted on May 05, 2018

Generating Branding Buzz on Social Media for A Pop-Up Store: Focused on Brand Experience

Posted in Design Research

Thesis for MFA degree at Iowa State University

The purpose of this study was to determine the role of graphic designers or brands in building a good brand experience in a pop-up store for generating branding buzz on social media. Brands are trying to build up good brand experience through their branding promotions in order to get to good brand identity and image for their customers. Brands are also using diverse social media as a platform for their brand communication with their customers. Recently, a pop-up store is used as an experiential store for creating a good brand experience and for getting positive buzz related to the brand. Thus, this study researched about existed or existing pop-up stores to realize how brand experience in a popup store works to generate branding buzz on social media. Moreover, this study focused on Instagram as a platform for branding communication due to the characteristic posting style — always post with images or videos — of it. As the methodology for evaluation of the popup stores, this study used existing retail methods such as 5Ps (Product, Product presentation, Property, Promotional Activity, and People) for brand identity design (graphic design) in a pop-up store, and PAD (Pleasure, Arousal, and Dominance) for emotional brand experience in a pop-up store. This study showed how brand identity, brand experience, and social buzz are related to each other. The result of this study suggests recommendations for generating branding buzz on Instagram what a pop-up store should have in it for the impressive brand experience through brand identity (graphic) design.


Keywords:
Pop-up store, Brand experience, Buzz, Social media, Branding, Brand identity, Brand image, Communication, 5Ps, PAD, SOR model, Emotional experience


Lim, Huiwon, “Generating branding buzz on social media for a pop-up store: Focused on brand experience” (2018). Graduate Theses and Dissertations. 16396.
https://lib.dr.iastate.edu/etd/16396

Posted on Dec 19, 2017

Graphic Design Studio I, Fall 2017

Posted in Design Education

The purpose of Graphic Design Studio I is to introduce the basic concepts, principles, and tools used in typography for visual communication. Conceptual and analytical thinking skills will be emphasized through projects and discussions. Design research and the process will be taught and utilized throughout the semester. Decision making for effective visual communication will be emphasized.

Projects in the course:
  1. Exercise 1. Classify typefaces that you find in daily life
  2. Exercise 2. Experimental typographic.
  3. Project 1. Design an abstract letterform.
  4. Project 2. Design a poster about the history of a typeface.
  5. Project 3. Design a logo, a poster, and a leaflet for an anniversary.


Fall 2017 @Iowa State University
Graduate teaching assistant, Instructor of record

Posted on Dec 19, 2017

Digital Design Communication, Fall 2017

Posted in Design Education

Digital Design Commucination class is intended to improve your abilities in multi-dimensional problem solving, digital communication skills and perceptual sensitivity. The course will demand well-disciplined work and stringent standards for attendance, presentation, and process. Students develop design abilities while gaining exposure to several pieces of software, which will be used alone and in conjunction with each other to develop and convey your ideas. Therefore, this course is opened for all students at Iowa State University. Additionally, in order to focus on the basic functions of each tool, I’ve set up different projects from Spring 2017.

Learning objectives:
  1. Phase 1. Adobe Illustrator
    • Learn how to use Adobe Illustrator.
    • Know when you need to use Adobe Illustrator.
    • Understand how Adobe Illustrator is different from other tools.
  2. Phase 2. Adobe PhotoShop
    • Learn how to use Adobe Photoshop.
    • Know when you need to use Adobe Photoshop.
    • Understand how Adobe Photoshop is different from other tools.
  3. Phase 3. SketchUp & KeyShot
    • Learn how to use SketchUp to create 3D design.
    • Learn how to use Keyshot to assign materials on a 3D model, and to create an animation.
    • Understand how to use SketchUp with other graphic tools such as Adobe Illustrator.
  4. Phase 4. Adobe InDesign
    • Learn how to use Adobe InDesign.
    • Understand how Adobe InDesign is different from other tools.

Fall 2017 @Iowa State University
Graduate teaching assistant, Instructor of record

Posted on Dec 19, 2017

Digital Artworks

Posted in Exhibits/Awards

Digital painting for a Graduate option studio class at Iowa State University.

This course is an experimental studio of combining digital media with traditional media, working with the digital tablet, scanner and camera as both image-collecting and image-making devices, conceptual and compositional development of digital techniques, and connecting digital techniques and processes to advance level projects in an area of interest within the specific topic. This course will have three distinctive projects with the first part of the course developing different ways of working digitally and the second part of apply techniques to a specific topic.



2017 Fall
Iowa State University
Instructor: Faber, Carol

Posted on May 19, 2017

Digital Design Communication, Spring 2017

Posted in Design Education

Digital Design Communication class is intended to improve your abilities in multi-dimensional problem solving, digital communication skills and perceptual sensitivity. The course will demand well-disciplined work and stringent standards for attendance, presentation, and process. Students develop design abilities while gaining exposure to several pieces of software, which will be used alone and in conjunction with each other to develop and convey your ideas. Therefore, this course is opened for all students at Iowa State University.



Spring 2017 @Iowa State University
Graduate teaching assistant, Instructor of record

Posted on May 19, 2017

Information & Symbol Design for Iraqi Displaced Persons Crisis

Posted in Graphic Design

I designed a set of symbols and an information poster related to Iraqi displaced person crises from the given list such as Burma, Sudan, South Sudan, Central African Republic, Somalia, Syria, Afghanistan, Iraq, and the Democratic Republic of the Congo. In this project, I worked with complex problems by helping to simplify them to non-experts, making them less intimidating through visual information. The purpose of this project was that visually explain a problem using the combined techniques of narrative structure, symbol design, and information design.


Symbol designs for Information

2017 Spring
Iowa State University Graduate Study
Instructor: Fontaine, Lisa

Posted on Dec 19, 2016

DESIGN CORE STUDIO FALL 2016

Posted in Design Education

The Core Design Program is the foundation for all undergraduate degree programs in the College of Design: Architecture, Community and Regional Planning, Graphic Design, Integrated Studio Arts, Interior Design, Industrial Design, and Landscape Architecture. Students are exposed to the practice of interdisciplinary work and to the fundamental languages and practices that support all design disciplines.


Project

30-20-10
Eight steps that move between 2D and 3D, that require the creation of photographs, drawings with pen, collages, additive and subtractive construction, and sectional drawings.

Image Form Text
An exploration of visual and spatial narrative that includes re-shaping an extant text and creating an assemblage using found objects.


Fall 2016 @Iowa State University
Graduate teaching assistant, Instructor of record

Posted on Dec 19, 2016

Experience Design: Lake Scavenger Hunt

Posted in Graphic Design

Problem statement

There are many bodies of water to be enjoyed in IOWA, but people don’t know the quality of the water. Is it good enough to enjoy the activities? Is it okay if I swallow the water of the lake? How do people know the water quality? This project works to find an answer to these questions and let people know the water quality of IOWA lakes. There are physical attributes that can help people determine the water quality of a lake. If people find some organisms in the lake, living organisms can be proof of the water quality. Due to weather conditions and safety concerns, it is sometimes not easy to find organisms — Especially for kids. Thus, this project created a way to solve this problem through a mobile game for children in particular. This game allows users to explore all lakes in IOWA to realize the water quality at home, or anywhere, anytime.



2016 Fall
Iowa State University Graduate Study
Instructor: Quam, Andrea

Posted on Aug 19, 2016

Environmental Graphic Design for Mariposa Ice Cream

Posted in Design Research

Creative Component for MAEGD degree at Iowa State University.

Designing a brand identity + brand experience through a popup store.

For my creative component, I wanted to create a brand identity and brand experience through a popup store for a new ice cream brand, Mariposa. I believe that the brand experience at a popup store is related to brand identity and has a unique brand story, making it one of the best ways to get customers’ royalty. Brand experiences arise in a wide variety of settings when consumers consume brands. Thus, lots of companies try to create their unique brand experience for customers. For example, Starbucks is one of the most experiential brands, their goal is to be the ‘third place’ in people’s daily life. To become the third place, they created the ultimate customer experience at their retail stores through their aroma, music, furniture, display, and environment. As a result, Starbucks delivered on its promise to become the ‘3rd place’ in people’s life. Like Starbucks, I’d like to create a unique experience for customers at my brand’s popup store. A popup store is a low risk, cost-effective way to foster my new ice cream brand because it has a number of benefits: affordability, short term commitment, and brand awareness. It also generates buzz, allows for testing & experimentation, encourages spontaneous purchases and serves as a brand extension. Thus, when a brand starts up with not enough retail stores, a popup store would be a good way to be introduced to customers.



2016 Spring
Iowa State University Graduate Study
Major Professor: Lisa Fontaine
Committee members: Andrea Quam, Joori Suh
Awarded: Best of the Category(Environmental Graphic design) in 58th Annual ADAI Design Exhibition

Posted on May 19, 2016

LISTENING MAP

Posted in Graphic Design

I chose the STARBUCKS located on 327 Lincoln Way. I visited there on the same day but at different times. My first visiting time for the listening map was 12:30 pm on JAN 31st 2015, Saturday for an hour. The second visiting was from 8:00 pm to 9:00 pm on JAN 31st 2015, Saturday.

While I was staying there, there were many people inside and also lots of peoples came to buy their drinks. After I sat on beside of main entrance, then I tried to focus on the sounds with questions: Where does the sound come from? What kind of sound could I hear? How many times do I hear the sound? Can I figure out the source of the sound? When I heard some kinds of sounds, I sketched the sound source and marked on timeline. Sometimes I could not concentrate on hearing, because people who were beside me, chatted with loud voices, but it was also a good source for my listening map. There are many kinds of sounds: flushing sound, door locking sound, door closing sound, grinding sound, water sound, digital beep sound, steaming sound, step sound, music, chatting, ordering sound, the sound of ice and shaking sound.

At 8:00 pm, I had been to STARBUCKS again for project 1: Listening map. Then, the sounds that I could hear were little different than first visiting, because there are a few people inside the store. So I could focus on hearing sounds more comfortable than the afternoon. I could listen to a plastic sliding sound, one more door sound, alarm sound and sounds from the refrigerator. It was an interesting experience for me because I didn’t know that there were different sounds I could hear yet. While I was staying there, I also sketched a listening map and marked sound resources on the timeline. There are many kinds of sounds: flushing sound, door locking sound, door closing sound, grinding sound, water sound, digital beep sound, steaming sound, step sound, music, chatting, ordering sound, sound of ice, shaking sound, alarm sound, plastic sliding sound, door sliding sound, coins, paper cup sound, and refrigerator sound.

After these two observations, I started to redesign a listening map with Black and white colors by Adobe Illustrator from hand sketches. I made some icons for describing sound resources and designed a listening map, in order for people could understand and compare results between first observation and second observation easily.


2015 Spring
Iowa State University Graduate Study
Instructor: Braidwood, Alex

Posted on Jan 11, 2016

SusE521.Project1.Process2

Posted in Design Process

Game concept:

The color is the first property draws the attention of workers in the area of the filed studies. Which characterized each site with different color. There are difference in colors in different horizons and that related to the impact on the type and amount of organic and mineral components of soil horizons.

Sustainable aspect: Our focus is about environmental protection and ecological development:
1- Hue, and it indicates the main colors of the spectrum is consider as a measure of the optical wavelength prevailing.
2- The degree of sparkle, meaning the degree of the relative clarity of colors.
3- The degree of optical purity prevailing, meaning purity or deviation from the dominant white color and gray color which is a measure of the rule of a single optical wave.

The meeting was about how we are going to rearrange the layout for the board. First we meet and we did some sketches.

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