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Lake Scavenger Hunt

Problem statment There are many bodies of water to be enjoyed in IOWA, but people don’t know the quality of the water. Is it good enough to enjoy the activities? Is it okay if I swallow the water of the lake? How do people know the water quality? This project works to find an answer for these questions and let people know the water quality of IOWA lakes. There are physical attributes that can help people determine the water quality of a lake. If people find some organisms in the lake, living organisms can be proof of the water quality. Due to weather conditions and safety concerns, it is sometimes not easy to find organisms — Especially for kids. Thus, this project created a way to solve this problem through a mobile game for children in particular. This game allows users to explore all lakes in IOWA to realize the water quality at home, or anywhere, anytime. Process book 2016 Fall Iowa State University Graduate Study Instructor: Quam, Andrea
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Same issue but Different narrative

Detailed project description: http://hewantsdesign.com/blog1/?p=324 2016 Spring Iowa State University Graduate Study Instructor: Braidwood, Alex
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Mariposa Ice Cream’s Environmental Graphic Design.

Designing a brand identity + brand experience through a popup store. For my creative component, I wanted to create a brand identity and brand experience through a popup store for a new ice cream brand, Mariposa. I believe that the brand experience at a popup store is related with brand identity and has a unique brand story, making it one of the best ways to get customers’ royalty. Brand experiences arise in a wide variety of settings when consumers consume brands. Thus, lots of companies try to create their unique brand experience for customers. For example, Starbucks is one of the most experiential brands, their goal is to be the ‘third place’ in people’s daily life. To become the third place, they created the ultimate customer experience at their retail stores through their aroma, music, furniture, display and environment. As a result, Starbucks delivered on their promise to become the ‘3rd place’ in people’s life. Like Starbucks, I’d like to create a unique experience for customers at my brand’s popup store. A pop up store is a low risk, cost-effective way to foster my new ice cream brand because it has a number of benefits: affordability, short term commitment, and brand awareness. It also generates buzz, allows for testing & experimentation, encourages spontaneous purchases and serves as a brand extension. Thus, […]
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LGBTSS Faculty Campaign

This works are the final results of Design for behavior change related with LGBTSS person as a graduate study in Iowa State University. Behavior Change Inform faculty about LGBTQIA+ students. Help faculty create a more inclusive classroom and ISU campus. Communication Issues Conveying complicated topic in relatable manner Breaking social barriers placed against LGBTQIA+ community Convincing faculty to change the classroom dynamic Audience ISU Faculties Training Attendee LGBTQIA+ Persons Strategy Give faculty tools in order to create a more inclusive classroom Spread awareness and inform Increase visibility Vehicles Faculty handbook Posters Swag (stickers, name tags) 2016 Spring Iowa State University Graduate Study Instructor: Ryan Clifford Team members: Huiwon Lim, Matt Nowatzke, Zhenhui Zheng Planning: Matt Nowatzke Art Director: Huiwon Lim Designer: Huiwon Lim, Zhenhui Zheng
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reading mate

This is the final result of a graduate class about the Usability at College of Design in Iowa State University. 2015 Spring Iowa State University Graduate Study Instructor: Kang, Sunghyun Ryoo
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typography Billboard Advert

These billboard advertisement designs are the result of a studio class of typography at College of Design in Iowa State University. 2015 Spring Iowa State University Graduate Study Instructor: Kang, Sunghyun Ryoo Client: Prairie Meadows: Casino, Racetrack & Hotel Altoona, IA Purpose: Advertisement for Casino is at Altoona, IA. Navigate drivers to Casino. Dimension: 30 x 15 ft.  
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mayo clinic

This is the final result of the wayfinding design class at College of Design in Iowa State University. Introduction Our Design proposal follows Mayo’s mission by providing a unique solutions to Way-finding that meet Mayo Clinic standards and serve their users needs accordingly. After analyzing the site Two dierent issues were taken into consideration. The first is how to emphasis the Centerplace where users can easily find a connection point from the Skyway to the Subway and vise versa. This structure designed specifically for the Center Place location.The Center Place is the main connection point users should access in order to transfer from the Skyway to the Subway and vice versa. An emphasis on the Centerplace has been implemented to show it as a unique, easy to spot destination on all directional and orientation signs. Another issue is designing a system that suits users unique needs. This system serves the large percentage of users at Mayo Clinic where using wheelchairs is common at the location. For this reason we designed this structure to give them closer access to the orientation information where small details are important. This would facilitate their mobility and ease of information recognition. On the other side, directional information is presented which does not need to be seen from close […]
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12 Symbols

These twelve symbol designs are the final design of the Artgr 571 class in Iowa state University. For this design, I selected two topics, police officer and bulldozer. Once I selected topic, I researched about the stories related with my topics. As a result of my study, I designed these twelve symbols with design principles such as direction, anomaly, contrast of positive/negative, similarity and repetition. If you want to see the process of this work, you can see here. 2015 Spring Iowa State University Graduate Study Instructor: Fontaine, Lisa
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Buzz Korea

Eco bag graphic for promotion called “Buzz Korea” 2012 Client: Korea Tourism Organization Art Director: Huiwon Jonathan Lim Illustrator: Haeun Park
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daelim usb

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Product graphic design for DAELIM, KOREA (USB memory card, credit card type) 2012 Client: DAELIM Art Director: Huiwon Jonathan Lim Designer: Yongsoon Lee
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